Last updated: August 8, 2026

1. Introduction

CENARA Skincare respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how CENARA S.R.L., trading as CENARA Skincare, collects, uses, stores, shares and otherwise processes personal information when you visit or use beauty-cosmetics.shop, create a customer account, place an order, subscribe to communications, interact with our advertising, contact customer support or otherwise use our services.

Our online store is powered by Shopify.

This Privacy Policy applies to our website, online store, customer accounts, checkout, order processing, customer support, marketing communications and other services connected with CENARA Skincare.

Where applicable, we process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR), Romanian data protection legislation, applicable electronic communications and privacy legislation, and other privacy laws applicable in the countries in which we operate or serve customers.

2. Data Controller

For the purposes of applicable data protection laws, the data controller is:

CENARA S.R.L.
Trading as: CENARA Skincare

Registered office:
Strada Modestiei 73
Sector 1, Bucharest 012436
Romania

Unique Registration Code (CUI): 37916458
VAT Number: RO37916458
Trade Register Number: J2017011597401
EUID: ROONRC.J2017011597401

Website: beauty-cosmetics.shop
Email: office@beauty-cosmetics.shop
Phone: +40 774 662 774

CENARA Skincare is the new identity of PerspectiveSkin.Care.

3. Personal Information We Collect

The personal information we process depends on how you interact with our website and services.

We may collect the following categories of personal information:

Contact and Identification Information

This may include:

• first and last name;

• billing address;

• shipping address;

• country and region;

• postal code;

• telephone number;

• email address;

• company details where provided.

Customer Account Information

This may include:

• customer account identifier;

• login and authentication information;

• account preferences;

• saved addresses;

• order history;

• wishlist or saved product information, where available.

Authentication functions may be provided by Shopify or other authorised authentication providers.

Order and Transaction Information

This may include:

• order number;

• products viewed or purchased;

• products added to your cart or wishlist;

• quantities;

• discounts;

• transaction date;

• payment status;

• refund status;

• delivery method;

• shipping information;

• return or cancellation information;

• previous transactions.

Payment Information

Payments are processed through authorised payment providers.

Depending on the payment method used, we may receive information such as:

• payment status;

• payment method;

• transaction identifier;

• billing information;

• limited payment card information made available by the payment processor;

• fraud or payment verification results.

We do not normally receive or store your complete payment card number or card security code. Full payment credentials are processed by the relevant payment service provider.

Shipping, Delivery and Customs Information

To fulfil your order, we may process:

• recipient name;

• delivery address;

• telephone number;

• email address;

• parcel details;

• order value;

• product description where required for customs;

• tracking number;

• selected carrier;

• delivery status;

• customs documentation where required.

Customer Service Communications

When you contact us, we may process:

• emails;

• messages;

• order numbers;

• telephone communications;

• return or refund requests;

• product questions;

• photographs or documents that you voluntarily provide;

• complaint and resolution history.

Product Safety Information

If you contact us regarding a suspected adverse reaction, product safety concern or similar issue, you may voluntarily provide information concerning your health, skin condition, allergies or reaction to a product.

Such information will be processed only to the extent necessary to investigate your request, fulfil applicable product-safety or legal obligations, establish or defend legal claims, or where another lawful basis under applicable data protection law is available.

Please do not send medical information that is not necessary for us to investigate your request.

Device and Technical Information

This may include:

• IP address;

• browser type;

• operating system;

• device type;

• device identifiers;

• network information;

• language;

• approximate location derived from IP;

• session information;

• cookie and similar technology identifiers.

Website Usage Information

This may include information about:

• pages visited;

• products viewed;

• searches;

• cart activity;

• time spent on pages;

• referral source;

• interactions with advertising;

• checkout activity;

• website navigation.

Marketing Information

Where permitted, we may process:

• marketing consent status;

• email subscription status;

• WhatsApp marketing consent;

• telephone number used for WhatsApp;

• advertising preferences;

• campaign interactions;

• email opens and clicks where supported;

• cart reminder information;

• unsubscribe and opt-out records.

4. How We Collect Personal Information

We may collect personal information:

• directly from you when you place an order, create an account, subscribe, contact us or submit information;

• automatically through our website, cookies, pixels and similar technologies;

• from Shopify;

• from payment providers;

• from delivery and logistics companies;

• from fraud prevention and security providers;

• from advertising and analytics providers;

• from Meta and WhatsApp where you use WhatsApp communications;

• from review, social media or customer service platforms;

• from other service providers acting on our behalf;

• from third parties where permitted by law.

5. How and Why We Use Personal Information

We process personal data only where we have an appropriate legal basis.

To Process and Fulfil Your Order

We use your personal information to:

• accept and process orders;

• process payments;

• issue invoices;

• prepare and package products;

• arrange delivery;

• provide tracking;

• process cancellations, returns and refunds;

• communicate with you about your purchase.

Legal basis: performance of a contract or taking steps at your request before entering into a contract.

To Comply With Legal Obligations

We may process information for:

• accounting;

• taxation;

• invoicing;

• customs;

• consumer protection;

• product safety;

• recalls;

• fraud reporting;

• regulatory or authority requests;

• compliance with applicable laws.

Legal basis: compliance with a legal obligation.

Customer Service

We process your information to answer questions, investigate complaints and provide support relating to products, orders, payments, delivery, returns or our services.

Legal basis: performance of a contract and/or our legitimate interest in providing effective customer service and protecting our business.

Fraud Prevention and Security

We may process personal information to:

• detect fraudulent transactions;

• protect customer accounts;

• verify payments;

• prevent misuse of promotions;

• protect our website and systems;

• investigate suspicious activity.

Legal basis: our legitimate interests in preventing fraud, protecting customers, protecting our systems and securing our business, and where applicable compliance with legal obligations.

Website Operation and Improvement

We may analyse how customers interact with the store in order to maintain, troubleshoot and improve functionality, usability and performance.

Legal basis: our legitimate interests where permitted by law or your consent where consent is required.

Analytics

Where permitted, we may use analytics technologies to understand traffic, website performance, customer journeys and conversion.

Providers may include Shopify, Google and other analytics providers depending on our active configuration.

For visitors in the EEA, UK and other jurisdictions where consent is required, non-essential analytics technologies are used only after the required consent has been obtained.

Legal basis: consent where required; otherwise our legitimate interests where applicable law permits.

Advertising and Personalisation

Where you have provided the required permission, we may use cookies, pixels or similar technologies to:

• measure advertising effectiveness;

• create advertising audiences;

• display relevant advertising;

• perform conversion measurement;

• understand interactions with advertising;

• personalise advertising or recommendations.

Providers may include Shopify, Google, Meta, TikTok and other advertising partners depending on the technologies currently active on our store.

Legal basis: consent where required by applicable privacy or electronic communications law.

6. Shopify

Our ecommerce store is hosted and powered by Shopify.

Shopify processes personal information necessary to provide services including hosting, storefront functionality, checkout, customer accounts, payments, order management, security, analytics and other ecommerce functionality.

Information submitted through our store may therefore be transmitted to Shopify and its authorised service providers.

Shopify Network Intelligence and Enhanced Services

Where Shopify Network Intelligence is enabled, Shopify may use information concerning your interactions with our store together with information from interactions with Shopify and other participating merchants to provide Enhanced Services.

These services may include functionality designed to:

• provide a more personalised shopping experience;

• improve Shopify and store services;

• understand store and advertising performance;

• provide relevant advertising;

• prevent fraud and improve security.

For certain Enhanced Services, Shopify may be responsible as an independent controller for its own processing of personal information.

You can learn more by reviewing the Shopify Consumer Privacy Policy.

Depending on where you live, you can also exercise certain choices directly through the Shopify Privacy Portal.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies may be used for:

Essential functions, including:

• shopping cart operation;

• checkout;

• account login;

• security;

• fraud prevention;

• language and market settings;

• basic website functionality.

Analytics, including understanding how visitors use the website.

Preferences, including remembering selected settings.

Advertising and marketing, including conversion measurement, remarketing and personalised advertising.

Where required by law, non-essential cookies and similar tracking technologies will not be activated until you provide consent.

You can manage or withdraw your cookie choices through the Cookie Preferences control available on our website.

Withdrawing consent does not affect processing that took place lawfully before withdrawal.

8. Google, Meta and Other Advertising or Analytics Providers

Depending on our current marketing configuration, our store may use services provided by companies such as:

• Google;

• Meta;

• TikTok;

• Shopify;

• other analytics or advertising technology providers.

These providers may receive device identifiers, IP addresses, cookie identifiers, browsing interactions, product views, cart events, purchases or conversion events where permitted by law.

For users in regions requiring prior consent, advertising and non-essential tracking technologies are activated only in accordance with the consent preferences submitted through our privacy controls.

The exact technologies used may change as our marketing systems and service providers change.

9. WhatsApp Communications

CENARA Skincare uses the official Meta WhatsApp integration for Shopify to provide customers with optional WhatsApp communications.

WhatsApp Order and Utility Messages

Where available, customers may receive transactional or utility messages concerning an existing order or transaction.

These may include:

• order updates;

• shipping confirmation;

• tracking information;

• out-for-delivery notifications;

• delivery information;

• cancellation notifications;

• refund notifications;

• other information directly relating to an order.

Order-related processing itself is necessary to perform our contract with you. Where choosing WhatsApp as a communication channel requires separate permission, we also rely on the choice or consent you provide.

WhatsApp order notifications are separate from WhatsApp marketing consent.

WhatsApp Marketing

Customers may separately choose to receive marketing communications from CENARA Skincare on WhatsApp.

These may include:

• cart reminders;

• promotional messages;

• special offers;

• product recommendations;

• new product information;

• other marketing communications.

Consent to WhatsApp marketing is not a condition of purchase.

For WhatsApp marketing, we rely on your consent where consent is required.

You may withdraw your consent at any time by replying STOP where that functionality is available or by contacting us.

Withdrawal will not affect the lawfulness of messages sent before your consent was withdrawn.

Information Processed for WhatsApp

Depending on the communication, information processed may include:

• mobile phone number;

• customer identifier;

• order number;

• product or cart information;

• order and delivery status;

• marketing consent status;

• messaging interaction data.

Where WhatsApp processes Customer Data on our behalf under the applicable WhatsApp Business terms, it does so in connection with providing the messaging service.

10. Email and Other Direct Marketing

We may send marketing emails or other electronic marketing communications where you have consented or where applicable law otherwise permits us to do so.

Where local law allows us to contact existing customers about our own similar products or services, we will provide a clear and easy opportunity to object.

Every marketing communication will provide an appropriate way to unsubscribe.

You can also contact us at office@beauty-cosmetics.shop to withdraw marketing consent.

Opting out of marketing will not prevent us from sending necessary transactional communications relating to:

• an order;

• payment;

• shipping;

• delivery;

• refunds;

• account security;

• customer support;

• product safety or recall notices;

• legal obligations.

11. Payment Providers

Payments may be processed by Shopify Payments, Stripe, PayPal, Apple Pay, Google Pay, banking providers or other payment methods displayed at checkout.

Payment providers process information according to their own privacy and security policies.

We normally receive only the information required to confirm, administer, refund or investigate a transaction rather than complete payment card credentials.

12. Shipping, Logistics and Customs

To deliver your order, we may provide necessary personal information to shipping and logistics companies.

Depending on the destination and delivery method, these may include carriers such as:

• Packeta and its local delivery partners;

• FedEx;

• DHL Express;

• parcel shops and locker networks;

• customs or clearance service providers;

• local last-mile delivery partners.

They may receive information such as your name, delivery address, email, telephone number, parcel details and customs information where required.

The information is used to transport, track, clear and deliver your order.

13. Reviews and User-Generated Content

If you submit a product review, rating, photograph, testimonial or other content, we may process the information you submit for publication, moderation, fraud prevention and customer service.

Some reviews may be processed through third-party review platforms.

Please avoid including sensitive personal information in public reviews.

14. Social Media

CENARA Skincare may operate profiles on social media platforms such as Instagram, Facebook, TikTok and other networks.

When you interact with our social media profiles, the relevant platform may process your personal information according to its own privacy policies.

We may receive information that you voluntarily provide through comments, messages, mentions or other interactions.

15. How We Share Personal Information

We do not sell customer lists or personal information to third parties for cash consideration.

We may disclose personal information where reasonably necessary to:

• Shopify;

• payment providers;

• couriers and logistics partners;

• Meta/WhatsApp;

• analytics providers;

• advertising providers;

• customer support providers;

• review platforms;

• IT, hosting and security providers;

• accountants, auditors, legal advisers and professional consultants;

• customs, tax or public authorities;

• regulators or law-enforcement authorities where legally required;

• parties involved in a business restructuring, merger, acquisition or sale, subject to applicable legal protections.

Service providers are permitted to receive only information reasonably required for the service they provide, subject to applicable contractual and legal requirements.

16. Sale, Sharing and Targeted Advertising Under Certain U.S. Privacy Laws

Some U.S. privacy laws use broad definitions of terms such as “sale”, “sharing” or “targeted advertising”.

As a result, certain advertising or analytics activities involving cookies, pixels or other identifiers may legally be considered a sale or sharing even where no customer list is sold for money.

Where applicable, you may exercise your right to opt out through our Your Privacy Choices / Data Sharing Opt-Out page.

Where supported and legally required, Shopify may also recognise the Global Privacy Control (GPC) signal as an opt-out request for the relevant browser or device.

17. International Transfers

CENARA Skincare is established in Romania, within the European Union.

Some of our technology, ecommerce, payment, communication, analytics, advertising and logistics providers operate internationally. Personal information may therefore be processed outside Romania, the European Economic Area or your country of residence.

Where EU or UK personal information is transferred to a country that does not benefit from an applicable adequacy decision, transfers may be protected using recognised legal safeguards such as:

• European Commission Standard Contractual Clauses;

• UK-approved transfer mechanisms;

• applicable adequacy frameworks;

• Data Privacy Framework mechanisms where valid and applicable;

• other lawful transfer mechanisms.

We also require appropriate contractual, organisational or security protections where required by applicable law.

18. Data Retention

We retain personal information only for as long as necessary for the purpose for which it was collected and to satisfy applicable legal, accounting, tax, product safety, consumer protection and dispute-resolution requirements.

Retention periods may vary according to the type of information.

In general:

Customer account information is retained while the account remains active and for a reasonable period afterwards where necessary for security, disputes or legal compliance.

Orders, invoices and financial records are retained for the statutory accounting and tax retention periods applicable to CENARA S.R.L.

Delivery and transaction information may be retained together with order records where necessary to demonstrate fulfilment of the contract.

Customer support communications are retained for a reasonable period after the matter has been resolved and for longer where necessary for legal claims or compliance.

Marketing consent records may be retained while you remain subscribed. If you unsubscribe, we may retain limited suppression information so that we can respect your opt-out.

Cookie and analytics information is retained according to the relevant tool settings, consent configuration and applicable law.

Product safety and recall information may be retained for the period necessary to meet product safety, traceability and legal obligations.

When information is no longer required, we delete, anonymise or securely restrict it where appropriate.

19. Your GDPR and EEA/UK Privacy Rights

Where the GDPR, UK GDPR or equivalent legislation applies, you may have the right to:

• obtain confirmation of whether we process your personal data;

• request access to your personal data;

• request correction of inaccurate or incomplete information;

• request deletion of personal data in applicable circumstances;

• request restriction of processing;

• object to processing based on legitimate interests;

• object at any time to direct marketing;

• receive certain personal data in a structured, commonly used and machine-readable format;

• request data portability where applicable;

• withdraw consent at any time where processing is based on consent;

• lodge a complaint with a competent supervisory authority.

These rights are subject to applicable legal limitations and exceptions.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

We may ask for reasonable information to verify your identity before completing a privacy request.

20. How to Exercise Your Rights

To exercise your privacy rights, contact:

office@beauty-cosmetics.shop

Please specify the nature of your request and provide sufficient information for us to identify the relevant data.

We may need to verify your identity before processing your request.

We will respond within the period required by applicable law.

Certain Shopify-specific privacy choices can also be exercised through the Shopify Privacy Portal.

21. Complaints and Supervisory Authority

If you have concerns about our processing of personal data, we encourage you to contact us first so that we can investigate the issue.

Because CENARA S.R.L. is established in Romania, you also have the right, where applicable, to lodge a complaint with the Romanian supervisory authority:

Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal (ANSPDCP)

If you reside in another EEA country, you may also have the right to contact the competent supervisory authority in your country of residence, workplace or the place where the alleged infringement occurred.

22. Automated Fraud Detection

Our ecommerce, payment or fraud-prevention providers may use automated systems to identify potentially fraudulent or suspicious transactions.

Such systems may assign risk indicators or flag an order for review.

Where appropriate, we may manually review flagged orders before deciding whether to fulfil, verify or cancel them.

We do not intend to use solely automated decision-making that produces legal or similarly significant effects on individuals except where permitted by applicable law and subject to appropriate safeguards.

23. Security

We use reasonable technical and organisational measures intended to protect personal data against:

• unauthorised access;

• accidental loss;

• misuse;

• alteration;

• disclosure;

• destruction.

Our store operates using Shopify infrastructure and secure HTTPS connections, and payments are handled through authorised payment providers.

Access to customer information is limited to persons and service providers who require it for legitimate business purposes.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Please do not send complete card numbers, passwords or other highly sensitive credentials by email or social media.

24. Children's Privacy

Our store and ecommerce services are intended for adults.

Although some products sold by CENARA Skincare may be suitable for children when used by or under the supervision of a parent or guardian, our website is not intended to enable children to independently enter into purchase contracts.

We do not knowingly collect personal data directly from children where parental consent or another legal basis would be required.

If you believe that a child has provided us with personal information improperly, please contact us.

25. Third-Party Websites

Our website may contain links to external websites, payment services, courier tracking pages, manufacturers, social media networks or other third-party services.

These websites operate under their own privacy policies.

CENARA Skincare is not responsible for the privacy or security practices of independent third-party websites.

26. Changes to This Privacy Policy

We may update this Privacy Policy when:

• our business practices change;

• we introduce new services or applications;

• our technology or marketing systems change;

• legal requirements change;

• Shopify or another important service provider changes its processing activities.

The current version will be published on our website together with the updated revision date.

Where required by law, we will provide additional notice of material changes.

27. Contact

For questions regarding this Privacy Policy, data protection, your privacy rights or the processing of your personal information, please contact:

CENARA S.R.L.
Trading as CENARA Skincare

Strada Modestiei 73
Sector 1, Bucharest 012436
Romania

CUI: 37916458
VAT Number: RO37916458
Trade Register: J2017011597401
EUID: ROONRC.J2017011597401

Email: sales@beauty-cosmetics.shop
Phone: +40 774 662 774
Website: beauty-cosmetics.shop

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CENARA Skincare – Original Romanian beauty, delivered with care.